- Digital Marketing & SEO Training
Digital Marketing & SEO Training
Learn to plan, run, and grow real digital marketing campaigns across Google, Meta, and beyond. Taught by marketers who manage live ad campaigns, real SEO strategies, and actual business accounts every single day.
- Live Project Training
- Offline & Online
- 100% Placement Support
- Certificate on Completion
- Industry Expert Trainers
- New Batches Every Month
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3 Months
Duration
6 Modules
Curriculum
Offline & Online
Training Mode
4+ Roles
Career Paths
- Who Is This Course For?
- Fresh graduates who want a career in digital marketing or online business growth
- Students who are active on social media and want to turn that into a professional skill
- Small business owners who want to market their own business online effectively
- Working professionals who want to switch into a fast-growing digital career
- Freelancers who want to offer SEO, ads, and marketing services to clients
- Prerequisites
- No prior marketing or technical experience is required
- Basic computer and smartphone knowledge is enough to get started
- A laptop or desktop with a stable internet connection
- Curiosity about how businesses grow online and through social media
- Willingness to practice on real campaigns, not just read about them
Courses Offered
Technologies You Will Master in This Course
Every tool and strategy below is what our team actively uses to grow real businesses online — so you’re learning what actually works in the industry right now.
Search Engine Optimisation (SEO)
Learn how to rank websites on Google — keyword research, on-page SEO, technical SEO, link building, and content strategy that drives real organic traffic.
Google Ads
Run paid search and display campaigns on Google — keyword targeting, ad copywriting, bidding strategies, and campaign optimisation that gets results.
Meta Ads (Facebook & Instagram)
Create and manage paid campaigns on Facebook and Instagram — audience targeting, creatives, A/B testing, retargeting, and performance tracking.
Social Media Marketing
Build and grow brand presence across platforms — content planning, posting strategies, community management, and organic growth techniques.
Content Marketing
Learn how to create content that attracts, engages, and converts — blog writing, video scripts, social captions, and content calendars.
Email Marketing
Build email lists, write effective campaigns, set up automation sequences, and measure open rates, clicks, and conversions.
Google Analytics & Reporting
Track what's working and what isn't — set up analytics, read dashboards, measure KPIs, and create professional performance reports.
Canva & Creative Tools
Design professional marketing creatives — social media posts, ad banners, thumbnails, and brand visuals without needing a design background.
Courses Offered
Course Curriculum — Module by Module Breakdown
A structured, step-by-step learning path that takes you from zero to job-ready in 3 months — taught the way real digital marketers actually work on live business accounts.
How Digital Marketing Actually Works
Before we touch any tool, we teach you how the digital marketing world actually operates. You'll learn the full marketing funnel, how businesses acquire customers online, what each channel does, and how they all work together. This big-picture thinking is what separates a strategic marketer from someone who just boosts posts.
- Week 1
- What you build: Analyse the complete digital marketing strategy of 3 real businesses — identify their channels, messaging, and gaps. Present your findings like a real marketer would.
SEO — Get Found on Google for Free
SEO is the most valuable long-term skill in digital marketing. We teach you how Google actually works, how to find the right keywords, how to optimise web pages, how to fix technical SEO issues, and how to build backlinks — all with real websites, not fake practice accounts. You'll see real rankings move during this module.
- Week 2 – 4
- What you build: Run a full SEO audit on a real website, fix on-page issues, build a keyword strategy, and track ranking improvements over the training period.
Google Ads — Pay to Win the Right Way
Google Ads is one of the most powerful and most misused tools in marketing. We teach you how to set up campaigns the right way — keyword match types, ad copy that converts, quality score, bidding strategies, and how to optimise a campaign to spend less and get more. We run real campaigns on actual accounts so you see live results.
- Week 5 – 6
- What you build: A complete Google Search campaign — keywords researched, ads written, targeting set, and live results tracked and reported.
Meta Ads — Facebook and Instagram That Actually Convert
Meta Ads is where most businesses spend their budget — and where most marketers waste it. We teach you the right way to set up campaigns — campaign structure, audience targeting, creative strategy, A/B testing, pixel setup, retargeting, and reading the numbers that actually matter. We use real ad accounts so you learn with real data.
- Week 7 – 8
- What you build: A complete Meta Ads campaign — audience researched, creatives designed, campaign live, and a full performance report submitted.
Social Media, Content and Email Marketing
This module covers the organic side of digital marketing — the strategies that build brand trust, audience loyalty, and long-term growth. You'll learn how to plan a content calendar, write captions that engage, grow a page organically, set up email sequences, and measure what's working. Everything is practiced on real brand accounts.
- Week 9 – 10
- What you build: A 30-day content calendar for a real brand, 3 email sequences set up in a live tool, and a full social media growth report.
Get Job Ready
We don't leave you with just skills — we help you turn them into a career. Resume writing, LinkedIn profile optimisation, building your marketing portfolio with real campaign results, mock interviews, and freelance client pitch practice. Our team gives you direct feedback and connects you with businesses and agencies actively hiring digital marketers.
- Week 11 – 12
- What you build: Portfolio finalized with 3 real campaign case studies, resume ready, LinkedIn live, and 2 mock interviews completed with honest feedback.
CAREER PATHS
Career Opportunities
Every business in the world needs digital marketing — it is one of the most in-demand and fastest-growing career fields today. Here are the roles you can confidently apply for after completing this course.
Digital Marketing Executive
SEO Specialist
Performance Marketing Executive
Content Marketing Strategist
Search Engine Marketer (SEM)
Social Media Manager
WHAT YOU GET
Course Benefits
We don’t just hand you a syllabus and a certificate. Here’s everything included when you join this program at YS Academy.
Real Campaign Experience from Day 1
Live Ad Account Access for Practice
AI Marketing Tools Integrated into Learning
Industry Certificate on Completion
Mock Interviews & Resume Support
Direct Job Referrals to Hiring Partners
- Limited Seats — Max 20 Per Batch
Small batches mean personal attention for every student — no one gets left behind or ignored.
- Flexible Timings
Morning, evening, and weekend batches available — learn without disturbing your current schedule.
- New Batch Starting Every Month
New batches begin every month — so you can start when you’re ready, not when the calendar allows.
FAQ
Frequently Asked Questions
Frequently Asked Questions offers quick answers to common queries, guiding users through features and functionalities effortlessly.
Q1: What is the duration of the Digital Marketing & SEO course?
The Digital Marketing & SEO course runs for 3 months, covering 6 structured modules — from marketing fundamentals and SEO all the way to Google Ads, Meta Ads, content marketing, and placement preparation.
Q2: Do I need any marketing or technical experience to join?
No. We start from the very basics — how digital marketing works and why businesses invest in it — so even a complete beginner can follow along comfortably. All you need is a laptop, internet access, and curiosity about how businesses grow online.
Q3: Will I get to work on real campaigns during the course?
Yes. This is one of the biggest differences at YS Academy. You won’t practice on dummy accounts — you’ll work on real campaigns with real budgets, real audiences, and real results. Your portfolio will have actual data and actual performance reports, not screenshots from YouTube tutorials.
Q4: Is online training available?
Yes. The course is available both offline at our Coimbatore campus and fully online for students outside Coimbatore. Live sessions, recordings, and campaign support are all accessible online.
Q5: Will I receive a certificate after completing the course?
Yes. Every student who completes the course and their final campaign portfolio receives a certificate from YS Academy — backed by YS Innovations, a company that actively runs digital marketing for real businesses.
Q6: How is this different from other digital marketing courses in Coimbatore?
Your trainer is an active marketer at YS Innovations — someone who runs real ad campaigns and SEO strategies for live businesses. You won’t just watch tutorials and take notes. You’ll run real campaigns, work with live data, get your strategies reviewed by a senior marketer, and graduate with a portfolio of real results that any employer or client can verify.
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Ready to Become a Digital Marketing Expert?
Join 200+ students who chose the real way to learn. A free demo class is waiting for you — come see exactly how we teach before you decide to enrol.
- Have questions? Call or WhatsApp us directly: +91 87789 00553
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