Course Details
experts to boost your career
Course
This Digital Marketing course is designed to give you a deep understanding of the latest strategies, tools, and techniques used by top marketers.
From SEO and social media marketing to email campaigns and content strategy, you’ll gain hands-on experience and industry insights to accelerate your career.
- No prior experience required
- Suitable for beginners and professionals
- Open to all interested in digital marketing
What You Will Learn?
Master the essential skills and strategies to become a successful digital marketer.
Search Engine Optimization (SEO)
Learn how to rank higher on search engines
Social Media Marketing (SMM)
Strategies to grow your audience and engagement
Email Marketing & Automation
Create and manage effective email campaigns
Data Analytics & Conversion Tracking
Use data to track and improve performance
Targeting & Paid Advertising
Reach the right audience at the right time
E-Commerce Digital Marketing
Boost sales through smart marketing strategies
Content Marketing & Blogging
Create high-quality, engaging content
Competitor & Market Analysis
Analyze competitors and improve your strategy
Course Syllabus
Digital Marketing Course Syllabus
Fundamentals of Digital Marketing
- What is Digital Marketing? Overview & Importance
- Traditional Marketing vs. Digital Marketing
- Key Digital Marketing Channels (SEO, PPC, Social Media, Email, etc.)
- Understanding Customer Journey & Sales Funnels
Website Development & Optimization
- Basics of Website Development (WordPress, Shopify, Wix)
- Website UI/UX Best Practices for Marketing
- Landing Pages & Conversion Rate Optimization (CRO)
- Introduction to Google Analytics
Search Engine Optimization (SEO)
- On-Page SEO (Title Tags, Meta Descriptions, Headers)
- Off-Page SEO (Backlinking, Social Signals)
- Technical SEO (Site Speed, Mobile Optimization, Indexing)
- Keyword Research & SEO Tools (Google Keyword Planner, SEMrush, Ahrefs)
Social Media Marketing (SMM)
- Social Media Platforms Overview (Facebook, Instagram, Twitter, LinkedIn, TikTok)
- Organic vs. Paid Social Media Strategies
- Content Planning & Engagement Strategies
- Influencer Marketing & Brand Collaborations
Content Marketing & Blogging
- Importance of Content Marketing
- Blogging & WordPress Setup
- Writing SEO-Friendly Content & Content Distribution
- Video Marketing (YouTube SEO & Shorts/Reels Strategy)
Paid Advertising (PPC & Display Ads)
- Introduction to Google Ads & Pay-Per-Click (PPC)
- Facebook & Instagram Ads (Targeting, Bidding, Ad Copy)
- LinkedIn & Twitter Ads for B2B Marketing
- A/B Testing & Retargeting Strategies
Email Marketing & Automation
- Email Marketing Strategies (Lead Generation, Nurturing)
- Tools: Mailchimp, HubSpot, Sendinblue
- Writing High-Converting Emails
- Email Automation & Drip Campaigns
Data Analytics & Conversion Tracking
- Google Analytics 4 (GA4) Overview
- UTM Tracking & Campaign Performance Measurement
- Setting Up Facebook Pixel & Google Tag Manager
- Using Heatmaps & A/B Testing for UX Improvement
Digital Marketing Strategy & Freelancing
- How to Create a Digital Marketing Plan
- Brand Positioning & Customer Targeting
- Freelancing & Digital Marketing Career Paths
- Building a Portfolio & Resume for Digital Marketing Jobs
Bonus & Practical Learning
- Case Studies & Live Campaigns
- Tools & Automation (Google Search Console, SEMrush, Canva, ChatGPT)
- Affiliate Marketing & E-commerce Digital Strategies
- Certification & Job Interview Preparation
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